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Let’s talk timeless, not trendy
Marketing trends and tactics come and go quicker than TikTok dance trends.
But two things never change: understanding your customers and how to get them to act.
That’s where great messaging starts.
Let’s talk brains: weird, wonderful, and 100% irrational.
High-powered thinking? No problemo.
Buying decisions? Pure emotion, dressed up as logic.
It’s why some brands can sell canned water at $4 a pop and make a killing (oh hey Liquid Death) while other price-appropriate brands can’t sell a single bell, let alone a whistle.
Because selling isn’t about reasoning with people—it’s about moving them.
Your customers' brains are wired for connection, not conversion.
When your message taps into the deeper triggers that drive decisions, you create more than attention—you create connection.
And that connection? Is what turns browsers into buyers, customers into advocates, and businesses into brands.
So when AI tanks your SEO rankings overnight…
Or Meta doubles your ad costs for half the leads…
Or LinkedIn’s new algorithm strangles your reach…
You’ll have an undeniable advantage. One that works across any platform, any channel, any time.
Because if you can get your audience to care, you can get them to act.
Here's how we can make that happen
The Workshop
Turn "what do you do?" into your favorite question
Your signature, client-magnet message, all wrapped up and ready to deploy at your next networking event, across your social media bios, and plaster front and center on your website.
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Make simple, powerful messaging tweaks that bring in high-value clients.
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Update your website and content to turn browsers into buyers.
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Walk away with a step-by-step plan you can implement immediately to see results.
The Rewrite:
Turn your website into your ultimate wingman
Because your website’s job? Is to make you look good.
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Transform your website into a 24/7 salesperson
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Eliminate guesswork and focus on emotionally connecting with your visitors.
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Build trust and inspire action, so every page becomes a stepping stone to “yes.”
“Karen is hands down the best investment you can make for your business."
"If you’re sick of spending thousands of dollars on marketing with little return, let me tell you, I get it. Karen is hands down the best investment you can make for your business because she teaches you how to be your own marketing guru. If you’re ready to find a new method of marketing, get direct feedback and ways to improve while “cracking the code” to get to your customers, call Karen.”
Kate Kelly
Owner, Empower Music Therapy
Listen. We all want to wake up to multiple commas and zeros in our bank account like, yesterday.
Or a Calendly full of sales calls, at the very least.
And plenty of people are out there promising quick wins and silver bullets.
If that’s what you need right now? Go get that win. I’ll even cheer you on with glittery, glue-splotched posters.
But if you’re done with the guessing games...
If you’re tired of feeling like your marketing is one algorithm change away from a meltdown...
And you’re ready for something real—something timeless—something that finally makes your audience think:"Damn, they’re reading my mind..."
Then it’s time to go beyond the basics and get inside your best customer’s brain.
Because when you own the right message—the one that hits the emotional triggers your audience can’t even articulate—it’s as close to a guarantee as marketing gets.
"The final product exceeded our expectations"
"Over many years of business, I've worked with many marketing “experts”. However, I've had the same experience over and over again: they didn’t do the work to understand our business and the final product was never impressive.
Working with Karen was completely different. She did the work necessary to understand our business and the final product exceeded our expectations. We absolutely achieved our goals to have a complete narrative of who we are and how we should present ourselves to the world."
Kevin Johnson
Founder & CEO, Power of Clean Energy