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You’re damn good at what you do.
But when someone lands on your site, skims your About page, or hears your elevator pitch?
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Something short-circuits.​
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They nod politely. Blink. Move on.
No spark. No sold. No “hell yes.”
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The real issue...
Isn't your offer.
It's your message.
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Your message is out here whispering facts into the void -
Like your dream client’s already convinced.​
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(Spoiler: they're not).
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They’re distracted. Skeptical. Half-listening with one AirPod in and three tabs open.
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Your job? Isn’t just to inform.
It’s to disarm.
To delight.
To make them feel seen, stirred, and slightly obsessed.
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Better words win
better clients
That’s where I come in.
I use buyer psychology and an absurd love of words to help you say the right thing in the right way - so the right people don’t just notice you…
They want you.
They trust you.
They buy from you.
Because good messaging might get you a clever headline.
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But great messaging?
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Cracks the code of your offer’s true value — and translates it into language your people feel in their spleens.
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Choose your messaging adventure:
Pick your potion.
Tap into your transformation. Let’s go.​
Path 1:​
"I'm stuck and spiraling - send help"
→ Strategy S.O.S
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A 60-minute strategy session to untangle your brain, sharpen your message, and give you a game plan that actually makes sense.
Perfect for: Solo biz owners and bold brands who know something’s off - but don’t know where to start.
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Walk away with:
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A crystal-clear next step
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Strategic feedback and reframes
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A custom recap with phrases, angles, and mini-action plan
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Path 2:
"Our homepage exists... it just doesn’t hit"
→ High-Converting Homepage Copy
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Turn your homepage into a trust-building, action-triggering conversion machine.
Perfect for: Sites that sound fine but fall flat (even after working with other writers).
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Walk away with:
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Copy that clicks with your audience
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Pages that convert lurkers into leads
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Words that sound like you—on your best day, with perfect lighting
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Path 3:
“We’re done guessing - we want a system.”
→ Messaging Playbook Intensive
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A complete, custom messaging system you can use everywhere—from your website to your weirdest sales call.​
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Perfect for: Founders or teams ready to align, scale, and stop rewriting the damn elevator pitch.
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Walk away with:
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A plug-and-play messaging blueprint
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Clear positioning + audience language
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A repeatable way to sound iconic, on-brand, and never boring
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What some smart
people are sayin'...
“Over many years of business, I’ve worked with plenty of marketing 'experts'—but they never really understood our business, and the results were always underwhelming.
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Working with Karen was completely different. She did the work to understand us. The final product didn’t just meet our goals—it gave us a clear, confident narrative we now use everywhere.”
Kevin Johnson, Power of Clean Energy
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Why this works (even when everything else doesn't)
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Because buyer psychology > buzzwords.
Because emotional resonance > “elevator pitch.”
Because identity, clarity, and voice = your sharpest tools for standing out and selling out.
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This is more than just copy.
It’s messaging strategy designed to make your value obvious, your brand unforgettable, and your people obsessed.
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Let’s Make Your Message Unmissable
When your message hits the right psychological nerve:
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Browsers turn into buyers
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Customers become evangelists
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Your brand stops sounding like “just another option” and starts feeling like the only one
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And when the algorithm ghosts you or the trend cycle resets?
You’ll still have the sharpest tool in the game:​
Messaging that earns attention. Builds trust. And gets the yes.
